Mastercard Tuesday continues with a new campaign dedicated to grocery shopping

The Mastercard Tuesday program, launched earlier this year, continues to offer financial benefits accessible to all eligible Mastercard cardholders, with cards issued by eligible financial institutions according to the campaign rules available on priceless.com/marti. Composed of four themed campaigns, sequenced quarterly, Mastercard Tuesday enters its second phase and brings automated cashback for transactions made at all supermarkets and local grocery stores, both physical and online, every Tuesday of the week.

Thus, from 2 April to 25 June 2024, Mastercard cardholders can enjoy more advantageous grocery shopping with a 10% cashback directly on their registered Mastercard for transactions made on Tuesdays, for payments of at least 100 RON, up to 15 RON per transaction and 50 RON per card, per campaign. So far, the program has seen increased popularity, with 53,500 cards registered as of April 1st, of which 74% have received cashback. Tax and duty payments accounted for 58% of transactions, while utility payments represented 42% of payments made on Tuesdays.

“Mastercard remains the same strong advocate for digital payments, and we are delighted to see the program’s utility confirmed by the large number of registered cards and the high percentage of collected cashback. If in the first quarter we aimed to stimulate responsible civic behavior by rewarding taxes paid by card right from the beginning of the year, this spring we aim to improve the grocery shopping experience in supermarkets and grocery stores, turning them into moments of joy with loved ones. Unlike campaigns where points are awarded, here the cashback is given back as money on the card, making it a tangible benefit for the consumer, and it is applied automatically upon registration, without any further intervention from the partner merchant or the consumer. Through this versatile program, running throughout the year in widely used industries, we aim to promote card payment as a daily and natural gesture, with the objective of bringing more people into the digital economy where, as it turns out, they can enjoy real benefits and an excellent, safe payment experience, anytime, anywhere“, said Cosmin Vladimirescu, General Manager of Mastercard Romania and Croatia.

The second half of the year is dedicated to payments made in physical locations outside Romania (2 July – 24 September) and online payments (1 October – 31 December). Cardholders of eligible* Mastercard cards, issued by eligible financial institutions according to the campaign rules, can access the cashback for free by registering their card on priceless.com/marti. Once the cardholders register their card on the platform, they will automatically be able to participate in all subsequent campaigns within the program.

Mastercard cardholders are invited to register their eligible card and enjoy cashback, while customers wishing to access this benefit can request an eligible Mastercard card from their bank.