After 20 years of activity in Romania, ProCredit Bank encourages the right decisions for the future

Mihai-Alexandru Cristea 05/10/2022 | 12:04

ProCredit Bank, a digital commercial bank oriented towards development, celebrates 20 years of activity in Romania. Over the two decades, the bank has granted loans worth more than EUR 2 billion to SME customers. The only bank in the country with 100% German ownership, ProCredit Bank operates as a green bank, prioritizing two crucial societal pillars: the financial and the environmental.


A pioneer in offering green loans and sustainable development solutions since 2014, ProCredit Bank is an institution that finances and actively promotes investments in energy efficiency and renewable energy, as well as in environmentally friendly measures.

Green credits represent more than 20% of the current SME portfolio. Among their destinations are projects that are the basis of business activity in various sectors, such as the energy efficiency of production processes or the spaces where companies operate. Regarding the structure of portfolio, at the end of 2021, more than 32% of its total volume was represented by the production sector. On this top of green financing granted by the bank, there are other important industries for the economy, such as agriculture with 30% and trade with 13%.

Each customer goes through a process of considering its impact on the environment or at a social level. Beyond the analysis of financial creditworthiness, ProCredit Bank ensures that each loaned client has a balanced or positive effect on the environment. ProCredit Bank does not finance companies with unsustainable business models, such as those based on coal mining or power plants operating on fossil fuels.

Digitization has played an essential role in the institution’s development in recent years. The investments over time by ProCredit Bank have proven to be a real advantage for its customers, especially in the context of the pandemic.

The decision to transform classic counters into 24/7 areas, to replace working with cash from branches, came as early as 2016 when ProCredit Bank became the first bank in Romania which introduce the concept of “cashless” branches. With the rest of the digital solutions, ProCredit Bank manages to streamline the way customers work with the bank while maintaining a close relationship with them through dedicated advisors, both for the SME segment and individuals.

ProCredit Bank makes #RightDecisionsForTheFuture

After 20 years defined by professionalism, rigor, and dynamism, proving that it treats the future as seriously as possible, ProCredit Bank launches the anniversary campaign #RightDecisionsfortheFuture. For two decades, the bank’s efforts have positively impacted the economy’s growth by supporting and developing the SME segment and offering facilities to encourage individuals to save. Currently, the efforts are mainly supported by the sustainable lending policy and the development of digital banking facilities. The anniversary campaign confirms ProCredit Bank’s commitment to becoming a catalyst for long-term economic growth.

“At ProCredit Bank, we think and act following our customers’ needs while prioritizing the urgency of the transition to a sustainable future. As a financing institution, we are responsible for positively influencing the economic and social environment through our day-to-day activity. Sustainable development is a fundamental aspect of our activity. We believe that implementing environmentally friendly policies and economic development should be in full agreement. The expertise we have built up in sustainable finance is irreplaceable, even if protecting our values ​​has sometimes meant giving up some business opportunities. The process of institutionalizing green credits was a gradual one. The 20 years of local activity have consolidated, in a practical way, our vision for Romania. The following years are intended to increase awareness, education and rooting it in as many sectors of activity as possible”, said Ștefan Manole, CEO of ProCredit Bank Romania.

In its activity, ProCredit Bank respects a series of essential principles both in the relationship with business clients and with individuals. The bank concludes partnerships with businesses that bring a direct or indirect positive impact on the environment and contribute to a sustainable future.

The bank also does not promote consumer loans. It provides services based on understanding each client’s situation and proper financial analysis, discouraging clients from becoming over-indebted. Such practices are the basis of an effective credit risk management policy. The proof is the low rate of non-performing loans recorded by ProCredit Bank at the end of 2021, of only 1.7% of the total lending portfolio.

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Mihai-Alexandru Cristea | 28/06/2024 | 12:25
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