Premium brand HUGO BOSS’ first store outside the Capital opens in Palas Iași

On the 9th of December 2023, HUGO BOSS, one of the world leaders in the premium and luxury fashion segment, opened its first location outside the Capital in the Palas Iași mixed-use complex and its fourth store in Romania. Palas thus continues its strategy for consolidating the mix of premium retailers.

The German fashion group is present in the Palas Iași complex with BOSS, one of the two exclusive brands it owns. The store spans on more than 200 sqm and caters to a male customer base. The BOSS brand is noted for its high quality, sustainability and design standards of their apparel.

“Our partnership with HUGO BOSS was highly anticipated by Palas clients, given that the public in Iași developed an appetite for the quality and refinement of premium brands, such as BOSS. This year was particularly dynamic for Palas, and the fact that leading international retailers have chosen our project to open flagship stores for the first time in the region further confirms the attractiveness and performance of the mixed-use complex in downtown Iași. This weekend’s grand opening confirms the increased public interest to have access to high–end brands,” said Oana Diaconescu, Head of Leasing IULIUS.

In the new location, clients enjoy the exclusive experience of shopping at a premium brand, just as HUGO BOSS has accustomed its clients around the world. In the store you can find apparel from the brand’s latest collections, which cater to the most demanding requirements in terms of quality, comfort and appearance, as well as footwear and accessories. These are timeless and versatile pieces, covering styles ranging all the way from business to casual.

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HUGO BOSS focuses on the development and retailing of premium fashion and accessories for men and women. The company owns two strong brands, with different target audiences, to cater to the public: BOSS and HUGO. The headquarters are in Metzingen (Germany), and the company operates in 100-plus countries around the globe.