World Class: #BeHealthy Festival will be held in Bucharest on October 7, with free access to all classes, challenges and activities

Sedentary behaviour has been identified as an important mortality risk factor. Health organizations have recognised sedentary living as a public health challenge with major health, social, and economic consequences. In Romania, more than 60% of the adult citizens never engage in physical exercise or sports! (source: Eurobarometer Survey on Sports and Physical Activity). The estimated burden of the sedentary behaviour consequences on public health budget is estimated at 119 million euros annually.

“Exercise is medicine and health is our greatest wealth! World Class commitment to promoting regular physical activity as an essential condition of a healthy lifestyle is unwavering. We firmly believe that prevention through exercise is not just essential, it’s fundamental!

We are dedicated to the well-being of all Romanians, and we are on a mission to build a healthier future for Romania. Our belief in the significance of improving the health of the Romanian people goes beyond business; it’s a profound commitment to the nation’s well-being. That is why we created the #BeHealthy Movement for More Movement years ago, long before the Pandemic hit and we remained committed to our mission to encourage people to maintain an active lifestyle and prioritize their physical and mental health.

Investing in the health of Romanians is an investment in the future of our nation. It’s a long-term commitment that World Class proudly embraces through the BeHealthy movement. We understand that a healthier population translates into a stronger and more vibrant Romania, ready to face the challenges of the future with vitality and resilience.

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So, let us all continue to exercise, to prioritize our health, and to spread the message of physical and mental wellness throughout our communities. Together, we can build a healthier and more prosperous future for all Romanians. BeHealthy, Romania!”, said Kent Orrgren, World Class CEO.

The Bucharest edition of the #BeHealthy Festival is the second organized this year by World Class, after the Festival reached Timișoara on September 30, attracting thousands of citizens to a unique health & fitness experience at Iulius Town Park.

In Bucharest, the #BeHealthy Festival will take place at Roaba de Cultura, in King Mihai I Park (Herastrau) starting 9.00 in the morning, and will welcome all who want to spend an entire day exercising, having fun and sending the same powerful message together with World Class: Exercise is Medicine! Participation is free, but spots in classes are limited. Registration can be done on www.behealthyfestival.ro.

An experienced team of World Class trainers and instructors will be present at the festival’s scenes inviting all those present to some of the most popular classes: Yoga, Pilates, Zumba, BodyPump, C-Core, body Combat, Dance. The cycling scene will also enjoy the presence of a team of specialized instructors and also the most energizing playlists, to keep participants motivated until the end.

Participants will be challenged to take part in competitions and get a chance to win hourly prizes and the Grand Prize, a one-year GOLD membership at World Class clubs and swimming pools.

Parents are invited to bring their kids along, as World Class prepared engaging activities for children at the Festival, that not only entertain but also educate them about the importance of staying healthy. Fun games, entertainment with animators, #BeHealthyKids classes with specialized trainers and lots of surprises will ensure they have a lot of fun while learning about the importance of staying active and healthy. The Festival promises to be an enthusiastic event for the whole family!

Physical exercise is essential for health and well being! We need to encourage more Romanians to take the first step towards a more active and healthier lifestyle! Together we can make the difference for a healthier Romania! This is the message that World Class wants to send through the #BeHealthy Festival together with the participants.