Marinela Ardelean launches the book „Țara și vinul”, the author’s 6th volume dedicated to Romanian wine

On November 24, during the Gaudeamus Book Fair, the book “Țara și Vinul: The Relations Between the Country Brand and the Brand of Romanian Wines, a Heterodox Approach” is being launched. This work is grounded in Marinela Ardelean’s doctoral thesis. The author has not only acquired the status of a promoter of Romanian wine but also that of an authorized trainer for educating consumers and fostering the development of wine culture in Romania.

The “ambassador” of Romanian wines, as she is often referred to, Marinela Ardelean is now launching her 6th book, following the success of five previously published volumes: “50 de vinuri românești întâlnesc 50 de preparate italiene” (2014), “Cartea vinurilor românești, vol. I” (2016), “Cartea vinurilor românești, vol. II” (2017), “Cartea vinurilor românești, Vol. III” (2018), and “Ghid Ro-Wine 2019.”

According to her, wine is increasingly regarded worldwide as one of the elements that define the quality of life, and for Romanians, wine is even more than that, it is a symbol of national identity. As stated by the International Organisation of Vine and Wine, Romania produced 4.4 million hectoliters of wine , in 2023, a 15% increase compared with 2022 and a 4% increase compared to the five-year average, solidifying its position as the sixth-largest wine producer in Europe

In the book “Țara și Vinul” (Country and Wine) published by Tritonic, precisely this relationship between the country brand, the capital of the country brand, and the image of the country brand on one hand, and the promotion of Romanian wine on the other hand, is analyzed. The work originated as the author’s doctoral thesis developed and presented at the doctoral school of the Faculty of Economics and Business Administration at the West University of Timișoara. The book is structured as an initial in-depth and systematic research, grounded in a rich bibliography and a methodology that combines quantitative-statistical and qualitative research techniques with pertinent analyses, subtle interpretations, and solid conclusions about highly relevant concepts that are frequently discussed but often not well understood: the country brand, the value of the country brand, and the image of the country brand.

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In the final chapter of the book, the author includes, for wine enthusiasts, the results of secondary research on the wine market and consumption, presenting the country brand in correlation with the brand of wines, with a specific focus on Chile, France, and Romania. The chapter also encompasses the outcomes of both qualitative and quantitative analyses.

Moreover, the volume delves into global wine consumption, even in regions where oenological culture has recently gained ground, providing examples and specific data for enthusiasts.

In addition to her book series, Marinela Ardelean is the founder of Wines of Romania, a robust project rooted in the sustainable development of both local and international success for Romanian wine. She is also a co-founder of the RO-Wine festival.