Waterdrop survey: Romanians rank 3rd in Eastern Europe in terms of pet water consumption

Miruna Macsim 17/08/2023 | 10:16

Waterdrop, the producer of Microdrinks and sustainable bottles, is committed to encouraging people everywhere to consume more water for a healthier and longer life. It has benchmarks five CEE countries on the importance consumers place on hydration and the attention they pay to the bottles they use. According to the study, most people consume about 1L of water per day, and in Romania, this applies to 45.1%.


The study chose to analyze consumer hydration trends in five Central and Eastern European countries where the brand has a local presence, namely Romania, Slovakia, Poland, Hungary, and the Czech Republic. The main factors behind the study were the source of water consumed, frequency of hydration, regularity of practicing sport, types of containers used, and the range of Waterdrop flavors preferred by consumers. According to the information collected, 70.3% of respondents, 46.8% of them from Romania, predominantly choose to consume filtered water, followed by water in plastic bottles, at 41.8% in Romania, and to a minimal extent, spring water, as part of their commitment to proper hydration.

Regarding the containers used by consumers, it seems that most of them opt for borosilicate or stainless steel bottles. However, a significant percentage of consumers use plastic bottles. In this context, Romania is in the middle of the ranking, ranking third with 16.4%. The lowest proportion for the use of plastic containers is in Slovakia with 6.2%, while Poland stands out with the highest figure, where 20.8% of consumers use such containers.

“Our desire is to directly involve as many consumers as possible in supporting and adopting the positive values we want to implement in society. Understanding the importance of using sustainable containers can help us protect the environment and reduce waste production. By adopting responsible habits, we can help create a more sustainable and healthy future for everyone around us”, states Katerina Navratilova, CEO of Waterdrop CEE.

The situation concerning  participation in physical activities brings up statistics that do not necessarily reflect a positive scenario. In Romania, 36.1% of the participants answered negatively to the question on the participation in these activities. Similarly, the most frequently mentioned answer is “Irregularly” in the other four countries included in the study.  However, on a positive note, all respondents indicated water as their first choice of beverage during sports activities, excluding drinks containing artificial sweeteners. This common preference for hydration using water during exercise suggests an awareness of the importance of maintaining adequate hydration.

The most commonly consumed flavors of Microdrinks 

Within the Romanian market, there is a close approximation of percentages in terms of flavors preferred by consumers. Specifically, 46.5% of consumers opt for sweet flavors. Equally close, at 45.8%, is the preference for citrus flavors, along with the refreshing ones. Also, 37.5% of consumers choose the slightly sour options. Similar patterns are also seen in other countries such as Slovakia, Poland and the Czech Republic. However, Hungary stands out in this sense, as citrus flavors dominate preferences, ranking first in consumers’ choices.

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Miruna Macsim | 06/06/2024 | 16:28
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