Tefal Romania and Saatchi & Saatchi launch the first virtual tour of “Jamila’s Kitchen”

Tefal, a global leader in the cookware market, alongside Geanina Staicu Avram, the most renowned and followed culinary content creator in Romania, in collaboration with the communication agency Saatchi & Saatchi, introduce the groundbreaking project “Jamila’s Kitchen.”

Jamila’s secrets are now unveiled through an interactive website, a virtual tour featuring a 360° perspective of Jamila’s kitchen, useful tips, and intriguing insights from the content creator’s life.

“At Tefal, we constantly develop innovative projects and collaborations that bring added value to both the brand and the cooking enthusiast community. Jamila’s Kitchen is a virtual fairytale corner where cooking enthusiasts can explore, learn, and delight in the secrets behind the scenes. We encourage innovation and are excited to discover new ways to bring joy and inspiration to every kitchen,” stated Laura Bîrzu, Digital Manager SCE.

Through bucatariajamilei.tefal.ro, visitors are invited to explore the place where recipe magic happens and discover unique details that provide a captivating look behind the scenes of Jamila’s kitchen. Visitors will uncover Jamila’s favorite Tefal helpers, which contribute to the success of the most renowned food blogger in Romania, as well as an essential product selection available for easy purchase from the Tefal Shop website.

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“Who hasn’t wished to be invited into Jamila’s kitchen, to discover her preferences beyond the videos that made her famous? Now, this is possible through the most comprehensive 360° virtual tour. In Jamila’s universe, good taste is present not only in the way she prepares the ‘most loved’ recipes but also in how she has organized her workspace.

Jamila’s Kitchen represents an extraordinary opportunity to bring the culinary experience to an entirely new level. We are thrilled to offer cooking enthusiasts the chance to virtually explore the birthplace of delicious recipe magic. We hope this project will bring a fresh perspective to each of our kitchens, and we can’t wait to see how cooking enthusiasts interact with this captivating experience,” said Oana Iancu, Content and Activation Manager SCE.

Through this project, Tefal continues to strengthen its commitment to providing innovative solutions and culinary inspiration for cooking enthusiasts.

“I believe there are few digitally connected Romanians who haven’t at least once in their life tried cooking one of Jamila’s recipes. Because they are simple, authentic, and tasty. So, we wanted to take this relationship between Jamila and her fans to the next level. To make them feel closer to Jamila, to get to know her differently, by discovering her kitchen, basic helpers, tips, and all the things that inspire her to be who she is. Tefal products have long been the ‘recipe for success’ ingredients of Romania’s most well-known culinary blogger, and seeing them all in one place now, each with its well-defined role, is evidence that they are essential for delicious and simple recipes like Jamila’s,” declared Teodora Ionică, Group Creative Director, Saatchi & Saatchi Romania.

For more information about the “Jamila’s Kitchen” project and Tefal products, please visit bucatariajamilei.tefal.ro.