Tazz launches the Tazz Republic program to support HoReCa partners’ digitization and national expansion

Deniza Cristian 07/04/2022 | 10:20

Tazz launches its first investment program, Tazz Republic, created to support HoReCa entrepreneurs in their digitization process and national expansion.

 

Through the new program, Tazz brings the best local restaurants directly to its customers’ door across the country, at the highest quality standards.

Tazz Republic – a major first step in this year’s company’s development

Tazz, the local food delivery company, continues its ambitious growth strategy while redefining HoReCa businesses by supporting the emergence of a new wave of local entrepreneurs, oriented towards latest market trends. Thus, Tazz launches several virtual brands under Tazz Republic program, which will be available in Tazz cities.

Tazz Republic aims to offer its customers the best restaurants in the country, in their own city. The program operates in three important stages, and it is based on a solid support system of long-term partnerships.

“Firstly, we identify the most popular restaurants in Tazz cities, showing potential to expand their success story in other cities. Then, we select those partners complying with all the necessary conditions to operate them in other cities, guaranteeing the highest quality standards, including a delivery experience comparable to the one of the original restaurant. In the end, we launch these brands through the app across the country, and they become virtual brands with a new expansion strategy, going beyond their home city. Tazz Republic becomes a premier program in our country, in which a crucial role is played by our solid ecosystem of reliable HoReCa partners and by the sustained business growth, which we aim to accelerate through this type of programs,” added Alin Șerban, CEO of Tazz.

Dei Frati, The Empanadas Factory, Fresh Kebab, Gyroserie, Untold Magic Burger & Nori Yakitori – the first virtual brands in Tazz Republic

Tazz Republic currently has 6 virtual brands, expanded through Tazz app in a total of 11 cities in Romania so far, a number that is constantly growing from one month to another. Moreover, in terms of the number of restaurants in Tazz Republic, the program’s expansion plans aim to reach 25 virtual brands by the end of this year.

Among the first virtual brands in Tazz Republic, there is The Empanadas Factory, an Argentinian cuisine brand from Cluj-Napoca, now launched in 9 other cities. With plans to expand to other cities in the country, the most successful kebab brand in Timișoara Fresh Kebab is now available in Brașov and Cluj-Napoca, while Gyroserie from Bucharest, known for its authentic Greek cuisine, reaches Brașov, Timișoara and Cluj-Napoca. Nori Yakitori, created by the 2017 Master Chef winner Robert Petrescu out of a passion for Asian cuisine, was launched on Tazz initially in Timișoara, and now is expanding through Tazz Republic in Brașov and Cluj-Napoca. Considered one of the best Italian restaurants in Romania, Dei Frati from Brașov is launched in Timișoara, and soon in Bucharest and Cluj-Napoca.

In addition to all these successful local stories, UNTOLD Magic Burger, launched by Tazz in partnership with UNTOLD in 2021’s festival edition, is now available in 8 cities across the country, through Tazz Republic.

These virtual brands, supported by Tazz to virtually expand across the country, diversify local culinary experiences, while providing access through the Tazz app to the best restaurants in the country.

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