Jim Beam celebrates 225 years from the opening of the distillery, providing bourbon lovers with a memorable experience

Mihai-Alexandru Cristea 17/11/2020 | 13:02

Jim Beam, the best-selling bourbon in the world, part of the extended portfolio of the Alexandrion Group, celebrates 225 years from the opening of the distillery from Clermont- Kentucky (USA), through an authentic campaign. The campaign honours the success and milestones of Jim Beam’s history, communicating at the same time the brand’s vision for the next years, through a powerful and enthusiastic message: “After 225 years you would think we would look at our past. No, we are looking at our future. Where we are innovating every day to raise Jim Beam for 225 years to come.”


To celebrate this event, Jim Beam is showing gratitude to bourbon lovers, by providing them with a special experience within the campaign “My Beam label!”. Those who always enjoy a glass of bourbon can give themselves a special present or surprise the dear ones with an amazing gift, by accessing https://mylabel.jimbeam.com/ro where they can personalise their Jim Beam label with the desired photos and pictures. The campaign is ongoing between October 20th-December 31st.

“As representatives of Jim Beam brand in Romania, we wish to mark this unique moment in the history of Jim Beam – 225 years from the opening of the distillery in Kentucky-  by creating a memorable experience for all those who love this elegant and refined bourbon. The accelerated expansion of the best-selling bourbon at global level- Jim Beam – is due to the appreciation at wider and wider scale of the production process, with a tradition spanning seven generations, as well as of the values that define the brand,  synthesized in the slogan `Come as a friend, leave as family`. Through this extensive campaign ,,My Beam label!’’, we offer the consumers the opportunity to identify themselves even more with the Jim Beam brand, by experiencing an outstanding feeling of joy and gratitude, with value in the future as well’’ said Marinela Popescu, marketing director, Alexandrion Group.


Watch the campaign video!


To bring joy to big or small celebrations, personalise your Jim Beam label!


You can personalise your Jim Beam label very easily, by following the steps bellow.

Step 1: Buy a bottle of Jim Beam White with a promotional label! You can find it in the online and offline shops, as well as on iconicdrinks.shop, part of the Alexandrion Group.

Step 2: Access https://mylabel.jimbeam.com/ro and type the promotional code on the neck-hanger.

Step 3: Select the relevant dimension of the bottle for which you want to receive a label, the Jim Beam White bottle that you purchased: 0.7 L / 1 L.

Step 4: Upload the picture, type the name and choose the message you would like to be displayed on the label.

Step 5: Type the address to which you would like the personalised label to be delivered.

After taking these steps the personalised label will be delivered to you by courier and you will then be able to stick it to your bottle.

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Mihai-Alexandru Cristea | 28/06/2024 | 12:25
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