Hollywood superstar, Milla Jovovich, is the new brand ambassador for Johnnie Walker

Johnnie Walker, the world’s number one Scotch Whisky welcomes a progressive female ambassador to join the “The Walkers” movement. Milla Jovovich became the second star to join the “The Walkers” ad, after the successful launch with Adrien Brody, earlier this year.

The video for the new chapter of the “The WALKERS” campaign, directed by Paul W.S. Anderson, blends Milla Jovovich’s dynamic and vibrant character with the stylish and exclusive energy of the brand. Johnnie Walker Black is her totem throughout the experience, both philosophically and physically. The stylized cinematic experience inspired by Milla’s personal story is a dynamic, ever-evolving journey in a single, seamless camera move.

Inspired by the tenacity and strength of the people from Eastern Europe, that have nothing to prove, that have the drive to continue despite the historical hurdles. Together with other local country activations and experiences, Milla and Johnnie Walker seek to inspire people to Keep Walking, socialize with confidence and spread positivity, courage and excitement.

Watch video here:

We are witnessing an unprecedent transformation in the world”, says Milla Jovovich. “In the times we live in, positive attitude, resilience, and the courage to continue the journey are key. I also have challenges, but just like Johnnie, I prefer to walk. I realize that when I keep going, my fellow “walkers” join me and together we are stronger.”

Just like the story of Johnnie Walker, Milla’s story has never been about taking the expected path, it’s about moving forward and pushing boundaries. Milla is a Hollywood actress with Eastern European roots, mother of three children, supermodel, fashion designer, singer and public figure – she inspires the Walker in each of us. She never gives up and fights evil with passion, works for the positive in all her endeavors.

“Johnnie Walker has never been about taking the anticipated path. The founder of Johnnie Walker didn’t believe in defining his life ‘by the rules’. He knew that the greatest lives don’t happen in a straight line. The progress occurs when you take unexpected turns, when you’re willing to ignore the limit and risk it all as you walk towards your own intrepid frontiers. In the ad featuring Milla Jovovich the story taps into a new exciting and inspiring campaign direction “Less Talking, Keep Walking”, says DoraAnna Fejes, Senior Brand Manager Whisky, Diageo Eastern Europe.