HEIDI CHOCOLAT launched in Romania the premium praline brand Mozart Koogles

2024 started in force for HEIDI CHOCOLAT SA. The chocolate manufacturing company celebrated, in the spring, one year since it launched the Mozart Koogles brand on the Romanian market, a brand that brought spectacular results to its portfolio. Mozart Koogles pralines come in 5 varieties: Famous Nougat, Tender Orange, Tropical Lychee, Date & Coffee, Marc de Champagne.

Mozart Koogles is a premium praline brand that approaches the category from the perspective of cultural and lifestyle associations, managing to differentiate itself clearly in a segment built around moments of consumption. It is aimed at young professionals, curious, innovative, always looking for new and fashionable products to make them feel special, both when they want to pamper themselves and when they want to give a special gift to their loved ones.

Produced in Salzburg and bearer of the Austrian tradition, Mozart Koogles manages to combine tradition with modernity by complementing the classic marzipan with surprising flavors. To these is added a premium and modern packaging, 100% paper, sustainable and worthy of internationally renowned fashion houses. With a creation bearing the signature of the famous studio, Matteo Thun Milano, the new Mozart Koogles brand manages to transform from a classic praline into a lifestyle statement. Which is immediately noticeable on the shelf.

The brand places great emphasis on supporting the environment, sustainability and respect for consumers and their beliefs and values. From this concern for consumers and the typology of each of them, the brand is present on the market in several formats: more compact, for personal consumption or especially to be given as gifts. Mozart Koogles also encourages its consumers to give the premium packaging a second life after enjoying the pralines. Thus, on the Mozart Koogles social media pages, consumers receive a series of tips & tricks through which they can use the spectacular boxes in a creative way, in line with the sustainable brand promise that Mozart Koogles assumes.

Famous Nougat conquers with the perfect combination of the composition of nougat cream and marzipan, covered in dark chocolate.

Tender Orange brings true magic to life through the contrast between chocolate and orange.

Date & Coffee surprises at every turn, being inspired by the Middle Eastern tradition of serving aromatic black coffee and dates at the start of the day.

Tropical Lycee brings an unexpected tropical flavor through a delightful combination of lycee and black nougat.

The promotion of Mozart Koogles is supported by tactical actions in the digital environment, trial actions, both at the point of sale and by association with relevant events and partners to promote the products to the target audience.