De’Longhi launches the new Eletta Explore coffee machine in Romania

Mihai-Alexandru Cristea 20/03/2023 | 14:06

De’Longhi presents the new Eletta Explore, the innovative bean-to-cup coffee machine designed to accompany consumers on an exploration of endless varieties of hot, cold and cold brew coffee drinks at home.


“With this innovative coffee machine we further expand the possibilities of enjoying Perfetto coffee at home. For the first time in Romania, coffee lovers can now enjoy hot or cold milk or vegetable milk-based drinks made memorable by adding over 50 one-touch recipes to the coffee machine menu. Furthermore, with the Coffee Link app users have access to more than 100 creative coffee-based recipes”, says Roxana Dumitru, Marketing Director at De’Longhi Romania.

The new Eletta Explore continues the success of the current Brand story – focused on the transformation of fresh coffee beans into the most pleasurable coffee experience at home – that saw Brad Pitt become the De’Longhi global Brand Ambassador in 2021

Eletta Explore comes with three proprietary technologies designed to satisfy every coffee lover’s particular needs. Starting with LatteCrema Hot Technology for perfect hot and creamy milk foam that transforms a coffee moment into a barista experience, Eletta Explore also caters for those who prefer cold coffee with LatteCrema Cool Technology, a new milk frothing system that delivers a sweet and velvety milk foam at the ideal temperature for cold drinks and recipes. Finally, and an absolute first on a De’Longhi coffee maker, the ground-breaking Cold Extraction Technology that makes Cold Brew drinks in under five minutes at the touch of a button.

“Traditionally, Cold Brew coffee – with cold extraction – involves a long brewing process of 12 to 24 hours. Thanks to cold extraction we have reduced this time to less than 5 minutes and Eletta Explore is a first in our market. In terms of flavour, Cold Brew coffee is generally characterised by low acidity, enhancing the sweet notes of the coffee beans,” explains Roxana Dumitru.

Eletta Explore offers more than 50 one-touch drinks out of the box – including hot, cold and Cold Brew coffee and milk-based recipes to enjoy at home or with the To Go function that allows consumers to enjoy their favourite drink varieties outside of the home using the Mug to Go accessory or in their preferred travel mug.

Fully compatible with the Coffee Link App, Eletta Explore also gives users instant access to more than one hundred hot and cold creative coffee and milk recipes, as well as opening the door to unique coffee experiences.

The coffee machine is available online and in partner stores.

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