Creative Ways To Use Custom Coffee and Coffee Mugs at a Business

The best part of waking up is diving into a large cup of your favorite brew. Coffee is an energizing and delicious drink that people around the world love. It fuels employees and clients alike. And it can be a great way to build a community around certain promotional items. Because everybody loves to drink coffee, drinking vessels suited to that purpose offer a remarkably lucrative promotional opportunity. The coffee mug industry is growing and can be a great way to promote your business while supplementing your income. Whether you want to sell coffee mugs, give them away, or intertwine them with different types of promotions around your business, here are some creative ways to use them to help you market your brand.

Partner With A Local Coffee Shop

If you’re planning to sell custom coffee mugs, you might as well partner with a local coffee shop. Coffee shops are an excellent way to promote any business. They can also be a place where you can meet with prospective clients, interview people, hold events, or offer a place where you can encourage your team to work remotely. Coffee shops are also high traffic businesses. So if the coffee shop carries your coffee mugs—and you’ve customized them with your logo—it can be a good way to get your marketing message in front of more people than other methods.  Local coffee shops have an existing customer base that will see your product. You can also tap into their resources and expertise to move more of your mugs. This creates a mutually beneficial relationship that can ultimately increase brand recognition in the loyalty on both ends. This, intern, creates a sense of community and connection which can only serve to benefit your business.

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A Coffee Bar In The Lobby

Most businesses have a lobby or hub where customers meet with employees. Adding a coffee bar to the lobby can be a good way to promote your brand, especially if you offer promotional mugs for people to use or take home. It also provides a place for employees to interact with clients in a comfortable atmosphere. If you want to increase sales and create a positive experience, growling around a coffee bar can help. You should never underestimate the power of a high quality beverage and mug when it comes to attracting / retaining customers. If customers come to your store, get a free mug and a cup of coffee, and receive high quality customer service, they’re going to be more likely to return. They might even tell their friends or give the coffee mug away. And at the end of the day, this creates awesome engagement for your company and might even improve your reputation among prospective patrons (a fancy way to say “generate leads, we know, but it works).

Conventions and Seminars

Outside of the local level, conventions and seminars are an ideal place to promote your business. Trade shows are another viable, yet crucial option. All of these events have something in common: they put you in front of a lot of different people who will be exposed to your business. You can distribute customized items such as pens, t-shirts, and mugs to help promote your Brand’s message. Mugs are especially valuable as giveaways because people use them everyday. It’ll remind them of you long after the event ends. The key here is to make sure that whatever you’re distributing has some value for the customer. That’s why focusing on mugs and other drinking vessels makes so much sense. People usually aren’t interested in things they don’t need, so customize your mugs to be visually appealing, contain your logo, and be extremely useful so they feel compelled to take them home.

Customer Appreciation Events

Sometimes, you might decide to put on an event to show customer appreciation. At this time, offering a custom coffee mug can be a great way to share customers you care about them. Consider filling the money with either coffee beans, pens, candy, or other small items to add just a little bit of extra to the design. Custom coffee mugs are great whatever you need to say thank you in a meaningful way. It’s a durable, tangible item that people can use everyday for a long time. Whether you’re getting them as gifts to customers, valued employees, or as part of a larger loyalty program, your mugs are sure to make an impact wherever they’re distributed.

Loyalty Gifts

People love novelty. They also love to be rewarded for their loyalty. And customers almost always love free things and getting something they can use. If you want to grow your brand in a big way, giving away promo items and merchandise is a great way to do that. Giveaways are consistently popular marketing strategies for most companies, but these days you need a hook to get customers excited about your company. Coffee and branded custom coffee mugs are worthwhile for this exact purpose. Customers will love getting a personalized gift from you, and it’s a great way to show them how much you appreciate their business. And as a bonus, they’ll also feel like they belong to something special when they receive one of these gifts, which makes them more likely to stay loyal customers in the future. Harnessing the power of getting creative with coffee mugs is a surefire path to success and can ultimately help you in the long term.