Cohn & Jansen announces Wet, the drink launched by Valvis Holding Group

Mihai-Alexandru Cristea 07/10/2021 | 16:40

Wet, the new drink launched by Valvis Holding Group and communicated by Cohn & Jansen, is a hard seltzer with natural mineral water and 4.5% alcohol. Wet is gluten-free, with no artificial coloring or preservatives. Produced in Romania, Wet is available in different flavors: Wet Mango, Wet Peach, Wet Minty Lime and Wet Grapefruit.

By Romania Oprea

 

The Brand

Wet is brand new, developed from scratch, with a name by Cohn & Jansen and pack designed by Valvis Holding Group.

“We wanted to have a name with traction, that would shape the attitude of the entire communication, a name similar to the product and to its target – uninhibited”, says Felicia Stoica, Cohn & Jansen.

 

The idea seen by Cohn & Jansen

“No one wants to be left high and dry when there’s fun involved. It’s not just the alcohol, but everything Wet is wittier, less boring, it refreshes you both literally and figuratively. Plus, dry is the norm. Wet can still surprise you”, believes Roxana Cristea, Cohn & Jansen.

 

The campaign and the extra-campaign

Wet has all it needs for a proper launch: a TVC – fresh, colorful and vibrant by Tessa Doniga Johnson, plus Digital, Brand Experience and Social Media.

BR Magazine | Latest Issue

Download PDF or read online: November 2022 Issue | Business Review Magazine

The November 2022 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Samsung Remains Top Consumer Tech Provider on Romanian Market.” Read
Mihai-Alexandru Cristea | 29/11/2022 | 10:17

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of business-review.eu
    I agree with the storage and handling of my data by business-review.eu
    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue