A new communication campaign for bottled water on the Romanian market

Bottled water company Devin JSC is kick-starting a healthy lifestyle dialogue with the first communication campaign that aims to change consumers’ hydration habits. Devin Mineral Water reinforces the idea of symbiosis between body and mind and marks the main moments of consumption when we should listen to our body through a proper hydration ritual.

Each of us is on a journey of self-discovery, where the key to success lies in the power of listening to our body’s signals and empowering it to speak. This is the rationale behind the campaign’s main message: YOUR BODY SPEAKS. GIVE IT A VOICE WITH DEVIN.

Devin’s promise is to meet these needs with solutions tailored to each body through 3 different types of water: natural alkaline water with a high natural pH 9.56 for an active lifestyle, available in mineralized still or carbonated versions, and low mineralized still spring water suitable both for everyday consumption by the whole family and for preparing baby food.

“The decision to communicate in the lifestyle, health and sport territory justifies the growing appetite of Romanians for wellness trends. We want Devin water to become the reliable partner in the journey of each of us towards self-discovery, offering revitalizing and pure hydration, adapted to specific needs,” said Reny Ananieva, Brand Manager Devin JSC Bulgaria.

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Devin bottled water company has in its portfolio Devin Alkaline Natural Water, Devin Still Spring Water and Devin Sparkling Natural Water.

Still spring water is just as you want it to be, simply spring water, untouched by humans and suitable for daily family consumption and for preparing baby food. Natural alkaline water (mineralised or carbonated still water) has a p.H. level of 9.56 which comes from a depth of 1200 metres and contains minerals that give strength and flexibility to human tissues.

The product can be purchased in all Mega Image and Auchan stores, but also in other local convenience stores in Bucharest and can be ordered online at https://devincebeau.ro/. Devin Bottled Water Company has a strong presence in Olt, Dolj and Gorj counties. In Craiova County the distribution has reached a coverage of over 50%.