Starting this year Bergenbier has a new image, more modern and adapted to current design trends. The mountain was the source of inspiration for this new image, which comes to complete the quality of Bergenbier, so appreciated by beer lovers.
The new Bergenbier image glorifies the symbol of the mountain, the one that inspired the refreshing taste of beer. Because the mountain, like the moment you drink a Bergenbier, brings cooling both physically and emotionally, thus helping you reconnect more easily with the joy of living every day. Through the new visual identity Bergenbier reveals a new perspective on life, in an authentic, friendly way.
“2021 is the year in which we tell a simple story, whose success is based on two elements: emotion and consistency. The new Bergenbier is the same quality beer, along with new opportunities. We have a new image and the only thing that has remained the same is the quality of Bergenbier beer, reconfirmed with experts and consumers”, said Mihai Voicu, General Manager of Bergenbier SA.
The new brand image development was based on understanding the wishes and needs of consumers, by deeply analyzing the opinion of beer lovers, with the support of partners specializing in market research. The usual Bergenbier consumer is a person wearing multiple hats successfully managing many responsibilities.
The new visual identity was developed in Romania by the Bergenbier team, together with one of the most well-known British branding agencies, with a recognized reputation in the field, Taxi Studio. The local communication campaign was the result of collaboration with Cohn & Jansen and The Public Advisors. The latter agency was chosen as the corporate communication agency of Bergenbier S.A. following a selection process initiated earlier this year. The Agency will develop and implement the communication strategy inspired by the values of Bergenbier S.A. The Public Advisors services will also include the organization of events adapted to the current situation, which will take the company’s messages to the categories of interested audiences.
“We saw in The Public Advisors agency a partner who can help us in building and accelerating the road to fulfilling our company’s vision. Common values have made us compatible in our mission to communicate to the public exactly what Bergenbier SA means: a company that wants to have a sincere and easily recognizable message in a crowded market, such as beer,” said Alexandra Barroso, Corporate Affairs and Legal Director, Bergenbier SA.
The corporate communication strategy will involve the creation and promotion of the image of Bergenbier S.A., the consolidation of the company’s perception in the market, the involvement in social responsibility projects and the development of the corporate presence in the online environment.
“We are glad that the development of a creative communication strategy and the expertise in corporate communication have brought this account to the consultants of The Public Advisors agency. We pride ourselves on being PRiends with our customers and partners, which is why we believe we fit in perfectly with Bergenbier S.A. We will do for Bergenbier S.A. what we know how to do best: deliver the company’s messages in an authentic and creative way,” said Simona Dan, Managing Partner, The Public Advisors.
In addition to a TV spot, which is already running on the main stations and an original online campaign, the new Bergenbier image will be officially launched by Viorel Dragu (Vio), stand-up comedian, an authentic personality, always surrounded by many friends and family.
Bergenbier beer was born in Romania, in 1995, and has one of the longest-lived and most popular slogans in the history of advertising in Romania, “FRIENDS KNOW WHY!”. With a reputation of over 95% among consumers, Bergenbier is recognized for the support it has offered over time to football fans and for social responsibility actions in the last three years, as part of the CSR platform “Cooling Romania”, through which over 150,000 trees were planted in representative areas of Romania.