A Winter’s Tale: The most Instagrammable places in Bucharest

As winter descends upon us without snow, it brings with it a transformative magic that turns ordinary landscapes into enchanting scenes worthy of capturing and sharing on our Instagram feeds. From snow-covered landscapes and cozy cafes to historic landmarks illuminated by a soft winter glow, the world becomes a canvas for the season’s aesthetic wonders. Business Review invites you to embark on a visual journey to explore some of the most Instagrammable places that come alive during the winter season in Bucharest.

Dimitrie Bolintineanu House

The Dimitrie Bolintineanu House (16 Negustori Street), one of Bucharest’s architectural jewels, reopened its doors earlier in 2023, after extensive restoration work costing approximately EUR 2 million. The location, unique in its setting, history, and design, is available for events, conferences or private parties. Situated in one of the capital’s picturesque neighbourhoods, on Negustori Street, the venue has been restored based on plans crafted by renowned architects, seamlessly blending over a century of the villa’s history with contemporary elements.

Before the winter holidays, the villa became a fairy-tale setting. The decor creatively blends classic and innovative elements, highlighting the strong historical significance of the building, which was valued at 6 million euros in 2023 after the renovation works that took two years.

The centrepiece of the Christmas decor is the tree: an impressive 8-meter-high art installation. The metal structure covered with Noble Fir branches is illuminated by over 5,000 Twinkly LEDs distributed over a installation spanning more than 320 metres. The arrangement was done in partnership with Florist Club Romania and City Flowers, and the Twinkly smart installations were provided by Smart Decorations.

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Mita Biciclista House

Renowned for its captivating restoration, the Mita Biciclista House (9 Biserica Amzei Street) stands out as one of the most beautifully rejuvenated landmarks in town, and this Christmas season, it is unveiling a truly enchanting display of festive ornaments. The exterior of the building has been transformed with the assistance of 11 special lamps, towering at an impressive 2.5 metres each. Adorning the facade are nearly 50 giant candles, stretching over 200 metres of Christmas garlands and a dazzling array of 2,000 metres of LED lights. Completing this festive spectacle are six Christmas trees, proudly standing at a majestic height of four metres.

This extraordinary decoration not only pays homage to the spirit of Christmas but also adds a touch of magic to the very place where Mita Biciclista, the daughter of a laundress, lived her entire life. The house now radiates an air of luxury and celebration, creating a visual feast that undoubtedly captivates both locals and visitors alike.

Boiler X Guido Café

Boiler X Guido (143 Calea Victoriei) is a collaborative project between Boiler Coffee Shop and the GUIDO Coffee roastery, which opened its doors in early June 2022, reshaping the Calea Victoriei area. The design project for the new Boiler draws inspiration from the history of the interwar building in which it is located—the first privately-owned apartment building in Bucharest.

The design concept serves as a bridge between the interwar past of Calea Victoriei, reflected in decorative ceilings, and the present state of the thoroughfare, now transformed into a new promenade space featuring minimalist elements.

Amidst this historical and contemporary fusion, Boiler X Guido promises not only a unique coffee experience but also an aesthetically pleasing atmosphere. As the holiday season approaches, visitors can anticipate being enveloped in a beautiful Christmas decor, further enhancing the charm of this collaborative venture. The fusion of historical elements with a touch of modernity creates a space where the spirit of Christmas comes alive in a truly distinctive and inviting manner.

The Marmorosch Hotel

Inspired by the optimism and promise of the Belle Époque, The Marmorosch Hotel (2 Doamnei Street) has reinvented the classic art of fine living by adding an exciting touch of modernity. Housed in the former building of Romania’s most influential bank during the late 19th century, The Marmorosch Hotel is the perfect venue to relive history.

At the Marmorosch Hotel, visitors can experience the high life of old inside the exquisite rooms, dive into Romania’s rich culinary scene, enjoy cocktail wizardry in the authentic bank vault bar, and uncover Bucharest’s hidden gems.

This year, their holiday theme draws inspiration from the legendary Orient Express, a concept that seamlessly aligns with their hospitality philosophy—an unwavering commitment to providing guests with a dedicated journey of care, from arrival to departure. The Orient Express is synonymous with the unmatched elegance of the Belle Époque, serving as a bridge between the splendours of the East and West, creating a journey that transcends both borders and decades. Embodying the same era of grandeur and refined opulence, The Marmorosch rekindles that very essence, setting the scene for a festive voyage filled with decadence and wonder.

Maison DADOO

Among the pioneers embracing the festive spirit, the florists at Maison DADOO (8 Locotenent Aviator Radu Beller Street) are once again preparing for the holiday season with an added sprinkle of Christmas magic. This year, their beloved iconic car, which is known for its charm, has undergone a joyful transformation, capturing hearts and spreading delight throughout the community.

Renowned for their exquisite floral arrangements, Maison DADOO has brought a touch of holiday enchantment to the Dorobanti area. The florists, donned in festive attire, epitomise the essence of giving and celebration, creating an atmosphere that resonates with the joyful spirit of the season.

In addition to transforming the flower shops, Maison DADOO has extended its festive touch beyond retail spaces, collaborating with several office buildings around town to infuse them with a Christmas spirit. Their skilled florists have worked their magic to turn corporate environments into merry and bright spaces. Providing everything from elegant wreaths adorning reception areas to festive floral arrangements gracing boardroom tables, the florists have brought a touch of holiday magic to the professional world. The result is a cityscape that reflects the collective effort to make every corner of town a haven of Christmas cheer.

Florens FlowerShop

Florens Flowershop (13 Paris Street / Florens Baneasa Shopping City / Florens Pipera) are ushering in the festive season by adding beautiful Christmas decorations to their flower shops across the city. Known for their artful floral arrangements, Florens Flowershop have transformed each of their locations into a winter wonderland, creating an enchanting atmosphere that captivates customers and passersby alike.

Adorned with twinkling lights, festive wreaths, and a symphony of red and green hues, the shops evoke the warmth and joy of Christmas. Each storefront is a visual feast, offering a delightful escape into the holiday spirit. Florens Flowershop’s commitment to spreading cheer extends beyond their exquisite bouquets; it permeates the very ambiance of their spaces. As customers step into any Florens Flowershop, they are greeted not only by the fragrance of fresh blooms but also by the festive magic that permeates every corner, making it a delightful destination for those seeking the perfect touch of seasonal beauty.