The TOP 10 most valuable business brands in the world are worth more than USD 510 billion

Ioana Erdei 18/04/2018 | 12:56

Amazon is the most valuable brand in the world, worth USD 150,8 billion, according to an analysis made by the website howmuch.net.

They got the numbers  numbers from  Brand Finance, from their 2018 list of the Global 500 most valuable brands in the world. They calculate the market value for the brand names of the most popular companies in the world, which includes the hard dollar value of a company’s assets as well as its trademarks, patents, and what accountants call “goodwill.” Also, Brand Finance scores the overall the strength of a company’s brand based on how it is perceived by customers, employees and other stakeholders.

According to www.howmuch.net, in 2018, in comparison with 2017,  Amazon surpassed Google to become the most valuable company in the United States thanks in large part to the acquisition of Whole Foods. And before Google, the most valuable American brand was Apple—meaning the top spot has changed 3 years in a row.

Europe also has several highly valuable and strong brands, including Mercedes-Benz ($43.9B) from Germany and Shell ($39.4) in the Netherlands.

China has the second strongest brand in the world in the Industrial and Commercial Bank of China (ICBC) at 90.3, a multinational banking company with a huge portfolio. ICBC puts China in elite territory with a very high market value ($59.2B). Another bank based in Russia, Sberbank, also cracks that 90-point threshold, coming in at 90.1 with a respectable market value of $11.6B. ICBC and Sberbank are both controlled by their respective governments, which makes Lego’s accomplishment all the more impressive.

Top 10 Countries with the Most Valuable Brands in the World

1. United States: Amazon at $150.8B

2. South Korea: Samsung at $92.3B

3. China: ICBC at $59.2B

4. Germany: Mercedes-Benz at $43.9B

5. Japan: Toyota at $43.7B

6. Netherlands: Shell at $39.4B

7. Sweden: IKEA at $24.4B

8. France: Orange at $22.2B

9. United Kingdom: BP at $19.6B

10. Switzerland: Nestlé at $19.4B

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