Purolite plays the Interdiligence card in a final attempt to maintain its investment in Romania

Mihai Cristea 28/02/2020 | 14:43

Interdiligence, leader on the business risk management consulting market, has been entrusted by American investor Purolite Ltd. with the mission to guide and navigate along, through the complicated local bureaucracies and attitudes in Romania.

Purolite Ltd. is a global supplier of ion-exchange resins, catalysts and adsorbents, with applications in the food and pharmaceutical industries. Based in Pennsylvania USA, it operates factories on three continents. One of their production units is located in Romania where operations started 25 years ago in the city of Victoria, Brașov County.

In 2019, Purolite commenced the authorization process for the construction of a state-of-the-art wastewater treatment plant, an investment worth over USD 15 million. To achieve this, Purolite closed a contract with company Wabag, world leader in water management industry, for the industrial and municipal sectors. The future station would integrate multiple wastewater treatment systems, ensuring the super-efficient purification and reuse of wastewater. For Victoria, the station would represent the definitive solution to the serious long-lasting environmental problems, chronically affecting the city and its inhabitants.

Starting, in the second half of 2019, with Purolite’s noticing successive delays inflating the original calendar of the project, the roadblocks and overdue tasks kept piling up. Now, in 2020, the company’s US leadership started to consider, more and more seriously, the scenario where it would relocate the entire production unit from Victoria to the UK or USA. It is a clear thing that, according to this scenario, everybody loses. First, the relocation would involve significant financial costs, nevermind that Purolite Ltd. is, however, ready to accept them. Second, it causes nightmares in Victoria, a city that might thus be doomed to become just another sad Romanian example, of an industrial town with no industry.

However, for the US management of Purolite Ltd. business reasoning and logical decisions must prevail.

This is where Interdiligence steps in. Backed up by over 5 years of experience in business risk management consulting, the company has already earned the high confidence of top foreign investors, carrying out complex projects in Eastern Europe.

“For Purolite, Interdiligence undertook the mission to identify and plan the optimal business decision in the given deadlock of the wastewater treatment plant project, based on deep intelligence, thorough analysis and customised strategies,” says Marius Ghiba, Managing Director of Interdiligence. “Thus, in such situations, we are bound to design outside the box win-win scenarios and solutions.

Once too often, we find ourselves in the situation of having to unlock and facilitate ways for better communication, in the mutual benefit of investors and local communities,” adds Mr. Marius Ghiba. “Our clients come from various regions, each carrying along their own background of business traditions and mentalities. Therefore, Interdiligence teams are always challenged to explain, to pragmatic and well-intentioned investors, how the bottlenecks, complicated bureaucratic circuits, lack of actions, mentalities and speeches, encountered by them in our country, are to be understood and overcome.

What we have achieved so far, for Purolite’s project, is, on the one hand, to postpone the decision of the company’s executive management to relocate from Romania and, on the other hand, to organize a series of encouraging meetings with leaders of the local authorities. At this point, we are optimistic that the political and administrative leaders’ wise decisions would go in the advantage of the local community by supporting foreign investment, aiming to create both jobs and a clean, pollution-free living environment.” The Interdiligence Managing Director stated.

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