A new unicorn on the digital advertising market: Aleph Group, owner of Httpool in Romania, receives a CVC investment

Aurel Constantin 15/07/2021 | 16:10

Aleph Holding, the global partner to the world’s biggest digital media players, has today announced that it has partnered with leading global private equity firm, CVC Capital Partners . The partnership will see CVC Capital Partners Fund VIII take a minority stake in Aleph. The closing of the transaction is subject to customary conditions precedent, and is expected to occur by August 2021.

Aleph operates in over 90 markets worldwide, reaching 2 billion consumers. An integral part of the group’s growth is Httpool, company of Aleph Holding, which activates in Romania since 2008.

It acts as an enabler of digital advertising sales for the leading digital media platforms – such as Twitter, Facebook, LinkedIn, Snapchat, Twitch and TikTok amongst others – giving access to new and under-served markets, while providing a complete suite of services that help advertisers maximize the value of their digital marketing investments.

“We want to equalize digital advertising accessibility globally. Digital media is unlocking economic development and solutions for businesses that were not available in an analogue world,” comments Gastón Taratuta, Founder and CEO of Aleph Holding.

“This significant investment by CVC reflects the huge demand for digital media that we are seeing in every market around the world. We see lots of value in working closely with CVC, their expertise and portfolio of companies will generate an interesting network effect for both organizations. Together, we are ready to continue expanding our global partnerships and delivering value to our partners and local advertisers everywhere that we operate.”

“It is a pleasure to team up with a world-class management team that has built an exceptional industry-leading company,” said Steven Buyse, a Managing Partner at CVC.

“Aleph operates in an attractive global digital media market, and has an impressive track record of accelerating growth through its exclusive relationships with digital media partners. We strongly believe in the value that Aleph brings to advertisers and media partners globally. Through our CVC network with 24 local offices in Europe, the Americas and Asia, we look forward to supporting the business in its continued expansion.”

The investment follows a period of significant growth and momentum for Aleph. The company is on track to generate $1 billion in gross advertising sales in 2021, having achieved significant growth and $475M in gross sales during 2020. Only in Romania, Httpool had, in recent years, an increase of up to 500% of the local business. Incomes from digital advertising sale of Httpool Romania increased with 75% only in the past year, up to a level that is 10 times the industry’s average.

Aleph has also recently announced an acquisition of Ad Dynamo, which expanded the company’s footprint into Africa. Today, Aleph – through its companies: IMS Internet Media Services, Httpool, AdDynamo and Social Snack – has a broad presence across Europe, America, Asia and Africa and soon we will be announcing expansion into new markets.

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