UNTOLD UNIVERSE, the largest player in the Eastern European entertainment market, has signed a binding agreement with Mozaik Investments, whereby the company will take a minority stake in the UNTOLD Group and provide growth capital for the development of UNTOLD projects regionally and internationally.
On behalf of Mozaik Investments, lawyers Alexandru Birsan and Andreea Bănică from Filip & Company participated, while UNTOLD UNIVERSE was assisted in the transaction by the team of lawyers from Țuca, Zbârcea și Asociații, consisting of Dana Blaer, Horia Ispas and Gabriela Anton. The transaction is currently pending approval by the Romanian Competition Council.
UNTOLD UNIVERSE prepares for international expansion with MOZAIK INVESTMENTS: The main objective of the partnership is to expand on the global market of the UNTOLD brand, starting in 2023
The partnership aims to expand the international reach of the entertainment group founded in Cluj-Napoca in 2015, as well as transforming the UNTOLD brand into a brand with global impact. Today, after 8 years of existence, the UNTOLD brand already has an important international resonance especially among the young audience, festival and concert lovers, the festival in Cluj-Napoca consistently ranking in the top 10 festivals worldwide in the most important world rankings, both in terms of audience and artist preferences.
Alongside the festival in the heart of Transylvania, the UNTOLD UNIVERSE group organizes the biggest festival on a beach in Europe, Neversea, the Massif winter festival in Poiana Brasov, the most appreciated Christmas market in Romania in 2022, the West Side Christmas Market, as well as NEVERSEA Beach.
In addition to the main business directions channeled into organizing festivals, UNTOLD UNIVERSE owns in the group other companies providing services in the entertainment sphere: the sponsorship agency The Sponsorship Agency, the communication agency Magic Maker Communication and the production house Magic Maker Media House.
“I am convinced that by joining forces with Mozaik Investments we will be able to make huge strides in the global expansion of our core brand, UNTOLD, and other projects in the group that have huge potential, plus the development of new concepts. The complementary experience of our partners in scaling and accelerating projects, combined with the dedication and passion of the UNTOLD team, will help us to capitalize this year on the opportunities that have arisen both domestically and internationally.” Says Bogdan Buta, Founder UNTOLD UNIVERSE
Mozaik Investments is an investment company founded in 2019 that aims to invest in companies with high growth potential, providing capital and know-how in exchange for a minority stake. The focus area is Central and Eastern Europe, with a focus on Romania, and is covered through its two offices in Bucharest and Vienna.
Mozaik’s investments in Romania include the coffee shop chain 5 To Go, the food management company Flavours / Stradale and the fintech Pago.
“We are very excited about the partnership with UNTOLD. Even though it is one of the most known and appreciated Romanian brands globally, our investment was mainly based on the people behind the brand. We believe that the expertise and motivation of the team will be instrumental in the company’s expansion, both locally and internationally.” Adds Vlad Bușilă, Mozaik Investments.
“Our investment in UNTOLD is part of Mozaik’s strategy to support top companies and entrepreneurs and to participate in the creation of successful national or regional champions. UNTOLD is already an incredible success and we believe that together with us, the company will accelerate local and international development.” Explains Dan Fărcășanu, Mozaik Investments.
Filip & Company assisted Mozaik Investments in the acquisition
Filip & Company law firm has assisted the investment fund Mozaik Investments in the acquisition of a minority stake in the company operating the UNTOLD group, the largest player in the Eastern European entertainment market.
“This is a wonderful investment by our clients at Mozaik, in a business developed 100% in Romania and in a national brand that is appreciated worldwide. We look forward to UNTOLD continuing to grow in its new formula and becoming one of the benchmark entrepreneurial stories of our country. They are certainly in good hands, given Mozaik’s expertise in contributing to the development of successful national and regional champions. We are glad to have had the opportunity to be with them again and thank them for their trust and excellent collaboration.” Says Alexandru Bîrsan, partner and head of M&A and Capital markets at Filip & Company.
The team involved in this transaction was coordinated by Alexandru Bîrsan (partner) and included Andreea Bănică (senior associate), Rebecca Marina (senior associate) and Smaranda Văcaru (senior associate).
The lawyers at Filip & Company have had important roles in many of the key M&A transactions in Romania. Whether they were privatisations, private equity, venture capital or growth capital transactions or other complex M&A, in most of the cases, at least one of the parties was legally assisted by Filip & Company. Furthermore, the lawyers at Filip & Company are ranked first in the most prestigious international legal directories – Chambers and Partners and Legal 500 – with their M&A practice, both as a team as well as individually.