L’Oréal Romania joins the efforts to stop the COVID-19 pandemic and minimize its impact

Newsroom 03/04/2020 | 19:28

L’Oréal Romania is donating more than 42.000 products to infectious disease hospitals across the country, more than 7.5 tones of hand purifying hydro-alcoholic gel to hospitals, pharmacies and food networks and is showing support to SMEs in its suppliers and distribution network. The measures taken by the company in Romania are part of a wider solidarity programme implemented by L’Oréal group across Europe to support the fight against coronavirus by all stakeholders.

By Romanita Oprea


The measures taken by L’Oréal Romania:

  • Solidarity with first line medical staff facing the current situation: as it is important to help the medical staff these days facing with extreme working conditions, L’Oreal Romania will donate 42,800 products (hand lotions, shampoos and shower gels) to 10 hospitals across the country, 9 dedicated to infectious diseases treatment and one dedicated to hosting oncologic patients. The shipments are planned in the coming days;
  • Solidarity with healthcare, pharmacy and food distribution staff: L’Oreal factories already started producing hand purifying hydro-alcoholic gel under La Roche Posay, Garnier and L’Oreal Paris L’Oreal Romania will donate to doctors, pharmacists and retailers 7.5 tones of hand purifying hydro-alcoholic gel. The shipment will reach Romania in the coming weeks;
  • Solidarity with our suppliers: in these times it is important to help our small suppliers cope with the challenges they face. Thus, during the state of emergency period, their invoices will be paid immediately after they are received and processed, regardless the due date;
  • Solidarity with the SMEs in our distribution network: some of the businesses most affected by confinement measures are salons and small cosmetic shops. We will postpone the collection of their process until they are officially allowed to reopen their businesses.


Vanya Panayotova, Country General Manager L’Oreal Romania comments: “In these challenging times it is important to act on a common goal: stop the pandemic and minimize its impact. By the measures taken we show our support to the dedicated medical personnel, we help people that need to keep supplies available protect themselves and others and we assist our most vulnerable business partners.


L’Oréal Romania, part of L’Oréal Group that has devoted itself to beauty for over 100 years, has a 23 years history on the local market. With its unique international portfolio of 22 diverse and

complementary brands, L’Oréal Romania is the local market leader, present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and ecommerce.

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