This year, Philips Romania, together with the Viitor Plus Association, is starting the afforestation actions in Romania by planting over 8,000 trees in Dolj and Prahova county, in Dobrotesti and Gherghita localities, on two plots of land in the process of desertification.
With the help of customers, the “We plant together” campaign managed to exceed the initial estimates, and to mark this moment, the 156 “extra” trees were planted by Philips Romania employees themselves, helped by volunteers and representatives of the Viitor Plus Association. More information about the campaign can be found here.
“With support from our consumers, employees and partners, in the autumn of this year “We plant together” 8,000 trees in the southern part of Romania. For Philips, sustainability is at the heart of the business model, and when we embarked on this path of transformation, our goal was to ensure that we can apply the innovative power we have to make a difference in people’s lives. By involving consumers, we were able to exceed the initial estimates and, together, we started a program that will bring environmental and long-term benefits to the local community. Sustainability is in Philips’ DNA and this is only at the beginning of a series of programs that will have innovation and actions to increase social responsibility in the foreground”, said Daciana Tulpan, Leader of the Personal Care Division, Philips.
On average, one tree absorbs 22 kilograms of CO2 per year and filters about 100 kilograms of dust per year. Thus, in adulthood, the 8,156 new trees will absorb over 179 tons of CO2 per year and filter over 815 tons of dust per year.
In Romania, the counties with the largest forest deficit are located in the southern and eastern areas, where the degree of afforestation is between 4% (for Calarasi) and 5% (for Teleorman, Constanta, Braila), although the recommended European level is over 30%. The more than 8,000 new trees will create a forest that will support the regulation of the local climate, will help reduce pollution and increase resilience in the face of extreme weather events.
According to specialists in pedology, annually, over 1000 hectares of fertile land in southern Romania turn into sand due to the negative anthropogenic impact on the environment and climate. Land afforestation is a natural and lasting measure to combat desertification and erosion as trees have the ability to reverse soil degradation and thus can transform a sandy and fertile soil into a healthy and biodiverse one.
“We are proud of the fact that Philips has chosen us to Plant together since the beginning of their afforestation approach in Romania, participating with emotion in the planting of the first Philips tree. Our activity will continue for a period of between three and seven years, during which we will constantly check the seedlings, ensure their healthy development and the formation of the forest“, said Teia Ciulacu, founder and president of Viitor Plus Association.
The Viitor Plus Association will be in charge of planting, monitoring and caring for seedlings during the first years and will provide all the necessary activities to bring the forest to the massive stage, when the trees clasp their crowns and there is no longer a need for human intervention for their development.