Sodexo Romania seals partnership with Cinema City premiering the use of extra-salary benefit cards in cinemas countrywide

Mihai-Alexandru Cristea 09/11/2021 | 15:43

Sodexo Romania, the Market Leader in extra-salary benefits and rewards services and committed to improving the employees’ quality of life, closed a partnership with Cinema City to allow its customers to use Gusto Pass, Cadou Pass, and Cultura Pass cards in all Cinema City locations countrywide.


The agreement allows the use of many types of Sodexo benefit cards in cinemas, making it much easier for cinema fans to enjoy experiencing special moments, relaxing and having a good time. Sodexo users can buy movie tickets from the box offices at the cinemas with Cadou Pass and Cultura Pass cards and can use Gusto Pass and Cadou Pass cards at the snack bar of the cinemas. The payment with the Sodexo cards is also available for VIP areas.

‘This partnership comes to strengthen our vision to offer to our customers a meaningful experience in their journey alongside Sodexo. We are focusing on extending and diversifying our network of partners and offering much more options to our customers to use their cards and to meet their various entertainment needs. Online acquisition of movie tickets will be the next step in the digital direction, which will offer comfort and safety to our consumers. At the same time, we hope that through this initiative we can make people forget, at least for a few hours about the pandemic context and bring them some hope and joy’, said Manuel Fernandez Amezaga, CEO Sodexo BRS Romania.

“For Cinema City, the spectator is the most important, and the offering of memorable experiences is our main priority. In a time full of challenges, the cinema remains the most suitable space for quality leisure and entertainment. The partnership with Sodexo offers cinema lovers the opportunity to enjoy the most spectacular productions and special moments with their loved ones. Thus, fans are expected at the Cinema City to take part in the marathon of the best films of the end of the year – Dune, Eternals, House of Gucci, Encanto, Ghostbusters, Spider-Man: No way home, The Matrix: Resurrections”, says Ioana Ionescu, Marketing Manager Cinema City România.

Through this partnership, employees have access to all 27 Cinema City multiplex locations in the country: Bucharest, Arad, Bacau, Baia Mare, Braila, Buzau, Cluj, Constanta, Deva, Drobeta-Turnu Severin, Galati, Iasi, Piatra Neamt, Ploiesti, Pitesti, Ramnicu Valcea, Suceava, Targu-Jiu, Targu Mures and Timisoara.

“Our partnership with Cinema City, the largest cinema operator in Central and Eastern Europe is a premiere on the ticket issuer market, extending our portfolio of cinemas, theatres and museums, on the cultural area. We will continue to add such partners in the next period as we see the cultural area being essential for our lives and well-being”, said Silviu Stefan, National Sales Manager, Sodexo BRS Romania.

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