The newest Zizin campaign, signed by Lowe and BPN is announcing the opening of the hunt for prizes meant to bring the balance in every family. Following last year’s communication, the Zizin brand is advocating for the peace in the couple and is advising us not to fall in conflicts during the celebrations’ season.
„The strategy for this season’s wave of communication follows the direction started last year. The experience shows us that the life in couple is a source of infinite situations, as classic and real as possible and that can degenerate, without too much effort, in conflicts. This insight, successfully identified by the Lowe team is the one that offers a special kind of humor to the Zizin campaign of this winter,” said Laura Lazar, CEO of Apemin Zizin.
The campaign is on air between the 16th of November 2015 and 10th of January 2016 and is declined in a TV spot, radio, online and happenings at the sales’ point. “The holidays are that moment in year that we are all waiting for. The presents, the free days, the vacations are coming and…all kind of discussions about where to go, why 20 bags don’t fit in a trunk of a car and the forever present “Can we at least enjoy this vacation?”. Therefore, now is the perfect moment to <
The campaign also has a promotional side, the people buying Zizin being able to win several prizes, by sending an sms to 1779 or online, by tapping the address www.dacupace.ro, the platform developed with the help of Magnetic Studios.
The Zizin team that took part in the creating of the campaign was formed of: Laura Lazar (chief executive officer), Laurențiu Lazar (president of the board), Erhard Lorenz (marketing manager), Georgiana Bogdan (marketing & PR specialist) and Mihai Parvulescu (marketing specialist).
The Lowe team was: Vasile Alboiu (chief creative officer), Victor Oprisan (senior art director), Andrei Munteanu (senior copywriter), Alina Balan (client service director), Alina Floroian (account director), Andra Panaitescu (account manager) and Ilinca Nanoveanu (A/V specialist).
The media strategy was signed by the BPN team, formed by Bogdan Mincu (media integrator manager) and Diana Oancea (digital media manager).
The Magnetic Studios team was: Laurentiu Neagu (project manager), Andreea Clincea (designer), Vlad Pana (team leader) and Vlad Sava (front end developer).