Vodafone starts partnership with mobile marketing platform mobuy

Newsroom 07/04/2014 | 14:31

Starting this month, Vodafone Romania customers will receive on their mobile phone exclusive discount offers from their favorite brands, after the operator signed a partnership with mobile marketing platform mobuy.

“We see this partnership as having great potential in the expansion of partner brands to as many smartphone users as possible,”said Horatiu Dimulescu, manager m-commerce and wholesale, Vodafone Romania.

At the moment, mobuy counts 50 partner locations in Bucharest but by the end of the year, the expansion will be national, starting with the largest cities.

The mobuy application was launched in September 2013 for iOS and Android users. Offers come from fashion, restaurants & bars, beauty & personal care, sports and other categories.

After downloading the application, users should create an account or register directly with their Facebook account, in order to be able to see the offers and scan the code written on the mobuy devices located in the partner locations.