American brand Vans opens its first concept store in Romania today, (Thursday, April 17) within the AFI Palace Cotroceni shopping mall in Bucharest. VANS “Off the wall” will sell clothing, accessories and shoe-wear for extreme sports, as well as casual outfits, writes romanialibera.ro.
Vans was launched in the US in 1966 and became renowned for the custom order – made sneakers. In time the advantages presented by the shoes in terms of comfort and durability attracted skaters and BMX or Bicycle motocross performers.
Vans turned into a corporate brand that today is a force to be reckoned with on the global sportswear scene.
The brand has benefitted from the support of international stars like Metallica, The Beatles, Miley Cirus, Rihanna, Justin Bieber, Bruno Mars. In Romania, it collaborates with skaters Banzy and Adrenalina, snowboarder Petty, BMX performers Alin Moldovan and Jula Raul, Ska-nk, Freaquency and the band Les Elephants Bizarres.