Users and advertisers still fond of Facebook

Newsroom 30/07/2015 | 16:50

Facebook revenues grew by 39 percent in the second quarter of 2015, reaching USD 4.04 billion (EUR 3.69 billion) from USD 2.91 billion (EUR 2.66 billion) a year ago, according to data by MarketWatch.


The increase in revenues partly reflects higher advertising investments by big companies, to convert Facebook users into their clients.

However, their expenses also rose by an impressive 82 percent, mainly due to investment in data centres, marketing and staffing.

The company’s net profit decreased by 9.1 percent to USD 719 million from USD 791 million.

Facebook announced in April that the company will increase costs by up to 65 percent this year as a result of investments and other long-term initiatives such as investments in the field of virtual reality and solar-powered drones.

The number of users who access their account at least once a month rose to 1.49 billion from 1.44 billion at the end of March. Of these, 968 million access their account daily, up from 936 million in the first quarter.

In Romania, Facebook has eight million users, 11.11 percent more compared with the first six months of 2014, when there were 7.2 million accounts, according to data by

Out of the total number of users, 93.45 percent (7.4 million users) have selected their city of residence. Most of them are from Bucharest (1.64 million, 21.95 percent), followed by Cluj-Napoca (280,040 users, 3.76 percent), Timisoara and Iasi (280,000 users, 3.75 percent).

Most users who use the social network frequently are aged 25-34 (29.9 percent). The next age categories in terms of frequency of use are 18-24 (24.7 percent) and 35-44 (19 percent).

In Romania, 62.5 percent of users are men and 37.5 percent are women. Most users are married (57.96 percent) and 38.65 are listed as single. monitors Facebook accounts set up by individuals and institutions (companies, NGOs) based in Romania.

Natalia Martian

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