Starting October 2014, Telekom Romania has been developing digital marketing projects and campaigns together with three online agencies – iLeo, Interactions and Kinecto.
The three agencies will provide online creative services, ensure technical development and execution, performance optimization, development of online campaigns tailored to Telekom’s digital communication strategy, the company said in a press release.
iLeo, Interactions and Kinecto were selected following a tender, out of six Romanian online communication agencies that took part in the competition. The three winners will support all the business lines of Telekom Romania – retail, content web portals, the telekom.ro website – while providing online-tailored creative concepts and diversified solutions for the company’s business needs.
iLeo, currently the largest digital communication agency in Romania, is part of the Leo Burnett Group and its major stake is owned by Publicis. iLeo provides interactive communication solutions, as well as brand strategy and creative solutions customized for the digital environment. The agency has expertise in online communication, CRM, performance marketing, social networks & influencers’ management, content, technology. iLeo is specialized in industries like auto, financial, FMCG, pharma, retail.
Interactions is a digital communications agency specialized in large eCRM programs. Interactions’ expertise includes creative services, development of promotional mechanics, consumer dialogue programs, social media, performance marketing and lead generation. The agency’s expertise lies in verticals such as FMCG, retail, ecommerce, finance and auto. Through Mediapost Hit Mail, Interactions is owned by the french group La Poste.
Established in 2002, Kinecto is one of the most important digital agencies in Romania. Starting 2013 Kinecto is part of Isobar, a global digital agency powered by 3,700 people across 42 markets.
Telekom Romania brand is present on the Romanian market since 2014, after the joint rebranding of Romtelecom and COSMOTE Romania, following a EUR 15 million investment.
Through the two operators, Telekom Romania Communications and Telekom Romania Mobile Communications, Telekom Romania provides a complete range of telecommunication services, for a full and rewarding customer experience: 3G and 4G mobile voice and mobile data services, traditional fixed telephony, high speed internet and television on multiple technologies, including IPTV, as well as high quality content and exclusivities in order to complete the entertainment experience. For business customers, the new brand is the promise for delivering turn-key IT&C solutions which support companies becoming more competitive and agile.
Telekom Romania is a brand pertaining to Deutsche Telekom, one of the world’s leading integrated telecommunications companies with around 151 million mobile customers, 30 million fixed-network lines and more than 17 million broadband lines, as of December 31, 2014.