Social media, key element in buying decision process

Newsroom 29/05/2015 | 14:22

72 percent of B2B buyers use social media to research before making a purchase, shows Oracle White Paper, and 81 percent of these buyers are more likely to engage with a strong, professional brand.

Also, 87 percent of buyers had a favorable impression of a salesperson introduced through their network.

Another 65 percent of buyers agree that a vendor’s content has significant impact on the buying decision.

In a 2014 IDC study – Social Buying Meets Social Selling: How Trusted Networks Improve the Purchase Experience -, three researchers found that three out of four B2B buyers and eight out of 10 executive buyers within that group use social media to make purchasing decisions.


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