Serioux brand to bring Network One Distribution EUR 20mln sales this year. The company enters the smartphone market

Newsroom 12/02/2014 | 15:11

Network One Distribution (NOD) has announced its presence on the smartphone market with the launch of two devices- the Serioux Symbiosis X4 phablet and the Serioux Whisper X2 smartphone- which will sell at the recommended prices of RON 999 and RON 699, respectively.

The two new models will hit the shelves of Romanian retailers soon.

By yearend, NOD plans to launch eight other smartphone models. In total, the company will have sold 100,000 smartphones by yearend, planning to reach a 5 percent share on the smartphone market.

NOD also sells tablets under the Serioux brand. While last year, tablet sales counted 110,000 units, this year NOD aims for the top position on the tablet market.

In 2013, the products sold under the Serioux brand brought NOD sales of EUR 11 million. In 2014, NOD estimates the brand will generate total sales of EUR 20 million.

“This year, we are consolidating the Serioux position on the Romanain market by developing the tablet range, which is our main priority, but also by launching the first phablet and smartphone in our portfolio,” says Oana Barbu (in picture), commercial manager Network One Distribution.

NOD officials estimate total tablet sales in Romania counted approximately 600,000 units in 2013.

“After increasing threefold last year, we estimate that tablet sales will amount in 2014 to 1 million units, representing more than 80 percent growth compared to 2013. Given this and taking into account the number of units already sold locally and the outlook for this year, we estimate that at the end of 2014, one in ten Romanians will own a tablet,” said Barbu.

NOD estimates that total smartphone sales in Romania will also spike by 30 percent this year up to 2 million units.

NOD is fully owned by Iulian Stanciu, and is both a distributor of electro-IT products and launches products under its own brands: Serioux, Horizon and HEINNER.

The company has operations in Romania and the Moldova Republic via 3,000 partners and is a supplier to major local retail networks.

The range of products in the NOD portfolio include the following brands: Allied Telesys, A4tech, Acer, AMD, APC, Arctic, Asrock, Asus, Barkan, Belkin, Beko, BenQ, BitDefender, Canon, CoolerMaster, Dell, Delux, D-Link, Eizo, Epson, Gorenje, Garmin, Genius, Gigabyte, Hansa, HEINNER, Horizon, HP, HTC, Kaspersky, Kingston, Kingmax, LaCie, Lenovo, Lexmark, LG, Maxell, Microsoft, Mio, MSI, Palit, Philips, PNY, Razer, Samsung, Sapphire, Schneider Electric, Seagate, Serioux, Sony, Sony PlayStation, Spire, Techus, Thrustmaster, TP-Link, V-Mark, Verbatim, Xerox, Western Digital and Zelmer.

 Otilia Haraga

 

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