SeniorHyper affiliates to international network Lowe Profero

Newsroom 02/12/2015 | 15:46

SeniorHyper becomes Lowe Profero Bucuresti after the affiliation to the this international network with 17 years of experience in offering digital integrated solutions and with a global presence in Europe, USA and the Asia-Pacific region. Therefore, the Lowe Romania’s digital agency will become the 13th office of the Lowe Profero globally.

„The digital communication represents a strategic priority in our group, therefore, in order to develop our business’ expertise in this direction we decided to align ourselves to a powerful international network. Right after we met the Lowe Profero team we felt that we resonate with their vision, capabilities and references of this brand, items that we can also capitalize upon on the Romanian market. Moreover, Lowe Profro incorporates a DNA and a business approach close to our group’s values,” said Veronica Savanciuc, president and CEO of Lowe Romania.

Lowe Profero is a network of offices present in the most important digital markets of the world from New York, San Francisco, London to Singapore, Sydney, Hong Kong and Tokyo. With more than 600 specialists, the network delivers creative, technical and media performance solutions, for all the communicational platforms available by the means of its tools, especially designed and adapted to the newest trends in the industry.

„Knowing the Bucharest team I understood that this is a growing market, with competences that can help us deliver even better solutions to our global clients. The Lowe Romania group and SeniorHyper have a fantastic leadership team. We are proud to launch Lowe Profero here and that a team so talented and dynamic will take our name and become our partner. With our proven talents and performances, with the innovating tools and the international know-how we believe we will obtain great success with the local and global clients, following this launch. We are ready to implement here our business philosophy – Lowe Profero Way: Find, Inspire, Connect- that combines media, the communicational strategy and the creativity, a holistic approach that delivers results to our clients,” also said Dale Gall, CEO EMEA of Lowe Profero.

SeniorHyper is one of the most important digital advertising agencies in Romania, with a team of 42 specialists and an 8 years of experiences on this market. Combining the creativity with the technological innovation, SeniorHyper has developed integrated communicational campaigns that generated business results for renowned clients such as Orange Romania, ING Bank Romania, Wrigley Romania & Bulgaria, Caroli Foods, Nordic, Roche Diagnostics Romania, AFI Europe, Scandia, Antipa.

Lowe Profero has developed long term partnerships with clients such as Apple, Unilever, Western Union, Mercedes-Benz, Seat, Lufthansa, Marks&Spencer, Barclays, J&J, FedEx, BBC etc. Lowe Profero’s experience is translated in prestigious awards won along the way (ex: “Golden Lion Cyber Awards” for the “Mini Cooper, Follow the white rabbit” campaign, at the Cannes Lions festival).

Romanita Oprea

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