With a theater performance which put in the spotlight the company’s smart products, Samsung Romania has launched Live SMART 365 app, a collection of tips and tricks for the consumers to have more spare time, efficiency, comfort or to interact more with the loved ones. In only two weeks, Samsung has managed to engage over 1.500 consumers to offer over 2.000 advice regarding their products, information now available on their app.
Moreover, Mihaela Stanoiu (in picture), the marketing manager of Samsung Romania, presented a study conducted by their company on 502 respondents who are using smart products, showing that half of them are permanently connected to the internet, compared to 2013 when only 42 percent declared the same thing. An interesting aspect was the fact that 80 percent of the respondents are using their phone for calling, whereas last year the percentage was 92 percent, and this decreasing trend is followed also by the SMS users.
When it comes to devices used on holiday, 48 percent answered that they are using the tablet, and 45 percent of them said that they downloaded between 6 to 10 apps in the last three months.
SmartTV becomes a source of information for the consumers, who are now reading the press using this device, unlike 2013 when only 14 percent was using SmartTV for this type of activity. Moreover, 30 percent of them are using social media directly from SmartTV.