RSM International network reunites under same brand internationally

RSM International published a new logo and a new global brand positioning, to be adopted by all member firms.

The decision comes as a result of a study applied in 18 countries, concerning the RSM brand. The research showed the brand RSM is trusted and strong, leading management tounite all subsidiaries under the same name and the slogan “The power of being understood”. The change will take effect October 26, 2015.

“By entering the RSM International network, RSM Scot was integrated in elite global consultancy. Our company has steadily grown its portfolio of clients, both locally and regionally. Through close collaboration with other member firms, we offer our clients integrated services at the highest level, no matter where their business ambitions take them. Now, working under one global brand, we make ourselves known world by a single goal, to further develop top services provided rapidly and personalized, regardless of the geographic area in which we operate,” said Dan Schwartz, managing partner for RSM Scot.

RSM International was the sixth largest global provider of audit services in 2014, according to data compiled by the International Accounting Bulletin. It registered an annual increase of 18 percent in turnover, closing with USD 4.4 billion (EUR 3.9 billion) for the 2014 yearend.

Natalia Martian

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