Ron Kaufman comes back to Romania for interactive workshop

Newsroom 03/07/2014 | 18:23

Ron Kaufman, the most important Service Culture consultant at a global level, will host his second interactive workshop in Romania on November 12.

Ron will present “The Secrets of Superior Services/TM”, his practical program of implementing leadership in services for sales, marketing, HR and top management professionals.

In the context of brands becoming more and more vulnerable in today’s world, Ron supports the idea of services becoming more involved in integrating marketing, sales, operations and customer service.

“Brands fall under marketing’s area of expertise and their appeal is vulnerable at every contact point with the consumer – from the first message to the sale, from pre-sales information to post-sale support to delivery and use. Consumers build their own perceptions along this trajectory and they generously share them online. Marketing’s responsibility is to build the brand’s image which means getting involved in the whole service chain“, according to Ron Kaufman.

Packed with real stories and powerful examples, The Secret of Superior Services™ will inspire, educate and motivate you to focus your team towards progress, performance and profit, through proven and easy-to-apply customer service techniques and mindset. The workshop brings clarity, in an entertaining and upbeat manner, giving you the action steps you need for immediate service improvement.