UPDATE: Romtelecom and Cosmote will officially announce on September 12 the new brand identity under which the two companies will run activities in Romania.
Thus, Romtelecom and Cosmote Romania will change their legal name to Telekom Romania Communication, Telekom Romania Mobile Communications respectively, and will begin to operate on the market under the brand Telekom Romania by the middle of September.
The T brand is present in over 50 countries, having over 143 mobile telephony, 31 million fixed communication services customers and over 17 million broadband lines overall.
“As a result of the shareholders decisions for each of the companies, Romtelecom and Cosmote Romania announce their official new names. Starting with the middle of September, Romtelecom and Cosmote will communicate under the same brand: Telekom Romania, while the legal names will be Telekom Romania Communications SA (in stead of Romtelecom SA) and Telekom Romania Mobile Communications (in stead of Cosmote Romanian Mobile Telecommunications SA)”, according to a joint press release from the two companies.
The two Romanian operators are both controlled by Greek group OTE, which in turn is controlled by German group Deutsche Telekom, majority shareholder with 40 percent of stock.
In order to implement the changes carried by the new branding, over 2,000 people are currently working on 100 complex marketing, IT, human resources and sales projects. According to the press release, 43 corporate stores will be entirely renovated by the end of the year to reflect the new identity.
“Out of these, seven concept stores will offer clients an interactive, high-tech experience, according to Deutsche Telekom standards”, the companies tell us.
The two operators will also have a single call centre, a single website and a single presence online for all users.