Romania’s economic climate boosts consumption, says GfK

Newsroom 28/04/2015 | 11:33

GfK has launched the GfK Pulse research study which analyzes the evolution of the technological goods and FMCG markets, and also the main macroeconomic trends in 2014 against 2013.

According to GfK Pulse, good news predominated at the end of 2014: the positive evolution of wages and the decrease of the inflation rate compared to the previous year led to an increased purchasing power. These trends have a plain impact also in business, reads the study. Figures for the markets monitored by GfK show that: FMCG and electro-retail are promising. The long-lasting goods market closed the last quarter of 2014 with a sales value of EUR 723 million – an increase of nearly 14 percent, compared to the same period of 2013. At the same time, the GfK studies monitoring household consumption show a 2 percent increase in the value of the shopping basket for FMCG products last year against 2013.

The economic climate is favorable for consumption, GfK Pulse also shows. The extra income per household is more likely to be spent rather than saved.