Romanians have an average online shopping budget of RON 470

Newsroom 30/10/2014 | 17:19

Romanians spend RON 470 on average on online shopping and 40 percent estimate that the sums will increase, according to a study from Genius, writes Mediafax.

Moreover, electronics will continue to dominate the online shopping medium, while certain highly popular categories at the moment such as clothes, computers, movies and music will lose customers.

The average shopping basket for an online shopper is RON 470 and annually customers spend RON 2,260. Most money goes into travel – RON 1,230, followed by electronics – RON 990, smartphone and gadgets – RON 810, clothes – RON 280, cosmetics – RON 230.

“While interest for clothes and accessories will record a drop among experienced online shoppers, for those who haven’t tried it yet it’s in the top preferences, followed by electronics. You could say that clothes and electronics are the gateway to online shopping’, the report shows.

Asked what product categories are most likely to be bought online participants in the study indicated clothes and accessories (58 percent), electronic appliances (47 percent), books, music, movies (44 percent), gadgets (42 percent).