Romanians bought online products exceeding EUR 1bln

Newsroom 09/02/2015 | 16:38

The Romanian online retail generated sales of more than EUR 1.1 billion in 2014, according to a press release of the eCommerce Prize Gala (GPeC), which refers only to products and not to services, bill payments, plane and show tickets, as well as paying for holidays and travel.

The Romanian online retail market doubled in size last year compared to 2013. Thus, the market reached approximately EUR 1.2 billion in 2014, compared to just EUR 600 million in 2013.

“The data we have just published shows the huge growth potential of the e-commerce market in Romania- perhaps one of the few industries in the country that is seeing vertiginous growth. The first billion EUR has been surpassed, I am waiting impatiently for the first double-digit number and I am convinced this will happen much faster because the market growth will take place at a fast pace,”said Andrei Radu, CEO GPeC. “The figures we have just published show the huge growth potential of the e-commerce market in Romania- perhaps one of the few industries in the country that is seeing vertiginous growth. The first billion EUR has been surpassed, I am waiting impatiently for the first double-digit number and I am convinced this will happen much faster because the market growth will take place at a fast pace,” Radu also said, quoted by Hotnews.ro.

According to the latest census, Romania has a population of 19.7 million inhabitants of which nearly 10 million are internet users. The penetration of the internet is 49.76 percent.

From this point of view, things have not changed a great deal since 2013. However, there are positive statistics that place Romania on the first place in Europe as far as the download speed for broadband connections is concerned, which has reached 55.54 Mbps, compared to Sweden, with 47.08 Mbps, and the Netherlands, with 45.71 Mbps.

The number of mobile connections to the internet hiked fast from 8.2 million in 2013 to 9.6 million in June 2014, and it is believed to have surpassed the threshold of 10 million in December 2014. 

The buyers are mainly from the 25- 35 age category, and 80 percent of them live in urban areas.

In December 2014, there were approximately 5,000 online stores in Romania, but according to Romcard, only 1,173 are enrolled in the 3D secure system.

The best- sold online products were especially those in the electro-IT category, followed by clothing&shoe-wear products in the fashion category.

The surprise of 2014 were the products in the Home & Deco category, which fell on the third place in the Romanians preferences, even though this market segment is relatively new in the Romanian online retail, having grown over the past two years, accordign to Andrei Radu, CEO GPeC, according to Hotnews.ro.

The total value of card transactions in 2014 was EUR 337 million, acording to RomCard and mobilPay. The total number of card transactions was 9.45 million, of which 7.53 million were registered in the Romcard system and 1.92 million via Netopia mobilPay. 

The average value of a transaction paid by card to Romanian stores is EUR 47 while for shopping abroad Romanians pay EUR 67 per transaction on average.

Romanians are most likely to buy on Wednesday.

Otilia Haraga

 




 



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