Romanian clothing brand Viggo eyes EUR 600,000 turnover

Newsroom 01/03/2016 | 16:02

Viggo, a Romanian clothing brand producing complete men’s outfits has made plans for expansion both locally and on an international level, company representatives say, aiming to reach an annual turnover of EUR 600,000 and an EBIT of 10 percent.

In Romania the company will open four new brand stores, while internationally the first target will be Prague’s largest mall. On the long run, Viggo aims to expand to several large European cities.

The initial local investment reached EUR 800,000 and went into its 600 sqm first store, a warehouse and stock. The first store is positioned in Bucharest’s Romana Square, inside a historic house on Lascar Catargiu.

Viggo looks to open four new units this year, of which three during this season (in AFI Palace Cotroceni, Baneasa Shopping Center and Constanta) and one in September (inside Parklake Mall Bucharest).

Each unit open by the company has an initial budget for EUR 110,000 to EUR 150,000, with an optimum space of 150 sqm.

Company representatives say that this year’s marketing budget raises up to EUR 80,000. Viggo has a 100 percent Romanian ownership.

Natalia Martian

BR Magazine | Latest Issue

Download PDF or read online: December 2022 Issue | Business Review Magazine

The December 2022 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Xclusiverse: Going Beyond the Traditional Ways of Doing Business.”
Newsroom | 19/12/2022 | 18:45

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of business-review.eu
    I agree with the storage and handling of my data by business-review.eu
    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue