Romania wins the first prize at MIXX Awards Europe with Interactions

Interactions, a digital communication agency, was awarded at MIXX Awards, one of the most important interactive advertising festivals in Europe, held in Paris, between May 20th and May 21st .

This award is a premiere for Romania. The competition was attended by 12 European countries, which had 304 campaigns in seven categories. Only six of these were awarded including SEAT – Webshop campaign, which won the Merit Award in the Lead Generation category.

„The MIXX Europe Award in very valuable not only for our agency and client, but also for the Romanian digital industry. This prize demonstrates that Romanian campaigns rise to the European standard of quality. We are very proud to have been on stage with big names from European industry”, said Adrian Alexandrescu, Managing Partner Interactions.

SEAT Webshop is the first virtual showroom where you can buy a new or a rolled car in a few steps. The main advantage for the user is the purchase price. The cars are sold at lower prices without additional costs from dealer’s showroom. The project proved to have a strong impact not only online, but also in the business environment. In the first three weeks were sold 3 cars and since the launch of the platform were sold over 100 cars. Estimated ROI of the project is 7.5 with an initial investment of EUR 10,000. More details about the campaign are available here.

Interactions had the right to participate to this competition thank to last year awards at local competition, IAB Mixx Awards. As the “Agency of the Year”, Interactions presented the three campaigns awarded in at least one category at IAB Mixx Awards Romania: SEAT – Webshop, Mega Image – Virtual Garden and Kit Kat – no news at five.

Interactions has a portfolio of 18 clients and the agency has developed over 70 campaigns, some of them were awarded at the most important competitions of digital advertising. The prize MIXX Awards Europe is the 22nd in the agency’s portfolio.