Publicis Groupe acquires Zenith Romania

Newsroom 12/09/2013 | 11:23

The move will see the Publicis Groupe media network ZenithOptimedia take majority control of Zenith Romania, which was previously an affiliate agency, according to a press release of the media agency.

The value of the transaction was not made public.

Radu Florescu, CEO of the vendor, Centrade, who will remain on the Zenith Romania board, said: “After more than a decade of building up Zenith with Maria Tudor and the team, we are happy to find ourselves alongside Publicis in the promising times ahead.”

Zenith was launched in 2000 and offers specialist media services such as buying, planning, communications strategy, digital, research and ROI evaluation.

Located in Bucharest, Zenith Romania has over 50 employees and is one of 250 offices in the ZenithOptimedia network. The agency is part of ZenithOptimedia Northern, Central and Eastern Europe, which is one of the fastest growing regions for the network.

Zenith Romania client portfolio includes international and local brands such as Carrefour, Reckitt Benckiser, L’Oréal, Nestlé, ING Group and Mercedes-Benz.

“We have been proudly representing the ZenithOptimedia brand in Romania for over a decade. (…) This is the last phase of the agency integration into the ZenithOptimedia global network and I am delighted to be part of the process,” said Maria Tudor, Managing Director, Zenith Romania.