Policolor appoints new business unit director

Newsroom 30/01/2014 | 17:24

Florin Stoleriu has been appointed business unit director of Policolor’s architectural division. He has over 16 years of experience in sales management and in his new position will be responsible for drafting and implementing the division’s commercial strategies, coordinating sales, consumer & trade marketing, operations and technical support.

Prior to joining the dyes manufacturer, Stoleriu held management positions in the sales departments of several FMCG companies. Between 2003 and 2005 he coordinated the trade marketing activities at InBev Romania and afterwards was appointed senior brand manager for German brands at the same company. He later served as modern trade director, developing international KA sales.

Between 2009 and 2012 he worked for Fabryo and Bergenbier as retail sales director and traditional trade sales director, respectively. In 2012 he founded a consulting company specializing in the management of sales and leadership. Stoleriu graduated from the Electronics Faculty of the Gh. Asachi Technical University in Iasi and the ASEBUSS executive MBA program.