Paul Markovits has been appointed marketing VP of United Romanian Breweries Bereprod (URBB). He is replacing Roccos Cosmatos whose term has ended after holding the position since 2012.
Markovits will be responsible for the marketing strategies for all of the beer producer’s brands: Tuborg, Carlsberg, Skol, Holsten, Guinness, Granini and Bilbor.
He has over 20 years of background in marketing, having worked for companies such as P&G and Vodafone as well in the beer industry. Markovits, 46, has a masters’ degree in international marketing communication from California State University Chico.
Simona Bazavan