Pate Bucegi and Lowe are continuing the campaign „The good taste is recognized” (Gustul bun se recunoaste) by launching a new TV spot dedicated to the promotion of the Bucegi Vegetal brand.
„The spot thought with the Lowe team demonstrates in a funny way the fact that Bucegi Vegetal represents a delicious alternative for the post periods of time and the moments when we want to take a break from the meat products. The message follows the communicational direction initiated this summer and highlights the main quality of the Bucegi products: the taste,” said Ana Burloiu, brand manager of Scandia Food.
„A TV Spot with children always represents a challenge. Fortunately, we had Pavel with us – a daddy with a lot of experience and patience – that has successfully coordinated the little ones, so that we could concentrate on the other important details,” also added Vasile Alboiu, chief creative officer at Lowe Group.
The Scandia Food team that was involved in this project was represented by Ana Burloiu (brand manager), while the Lowe was formed of: Vasile Alboiu (chief creative officer, Lowe Group), Victor Oprisan (senior art director), Andrei Munteanu (senior copywriter), Alina Balan (client service director), Adriana Tudoran (account director) and Ilinca Nanoveanu (A/V specialist).