New Romanian tourism brand campaign promoted with EU financing of EUR 4mln

Newsroom 02/07/2014 | 08:00

A new campaign for the Romanian tourism brand will be airing on TV over the next 15 months. The campaign entitled “Here I Feel I Am Born Again” was launched on June 20 and has a budget of EUR 4 million and is financed from European funds, according to Paginademedia.ro.

The value of the promotion campaign is EUR 3,810,000, no VAT. The campaign has a TV budget of EUR 3,510,000 and a print budget of EUR 300,000.

The project is financed from EU funds from the Operational Regional Programme 2007-2013, Priority Axis 5, Sustainable Development and Promotion of Tourism.

The campaign is managed by McCann Erickson.

The creation part was handled by TBWA Bucharest, TBWA Paris and TBWA/Hunt Lascaris Johannesburg.

Between June 2014 and August 2015, the campaign will run on seven TV channels and in seven print media publications: ProTV, Antena1, Antena3, KanalD, RomaniaTV, TVR1 and B1TV, Jurnalul National, Gazeta Sporturilor, Ziarul Financiar, TVMania, NationalGeografic, Ce se intampla doctore and FHM.

Otilia Haraga

 

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