MullenLowe Romania is the new creative agency for Farmec, after winning a pitch organized by the cosmetics company at the end of last year.
“The communication for cosmetic products is a continuous challenge: the players are coming constantly with vary creative concepts, and our clients are more and more informed, sophisticated and pretentious. We knew that the winning agency will be the one who will develop a creative concept relevant in this business context, and MullenLowe showed us that it has all the needed resources to offer our brands the creative twist that will insure their memorability,” said Ioana Borza, marketing manager at Farmec.
MullenLowe will develop the communication campaigns for all the brands in Farmec’s portfolio, from integrated, strategic and creative perspective.
“Nationalists or not, we are all Romanians in MullenLowe team and, as it is normal, our hearts are beating for the strong Romanian brands, with their traditions. And Farmec is, for sure, one of the strongest anchored brands in Romanians’ hearts and minds. We are very happy that Farmec chose our team, we are looking with responsibility to this partnership and are convince that we will write together beautiful files in the history of Farmec super-brand‘,” stated Alina Balan (photo), client service director of MullenLowe Romania.