The Romanian Ministry for Information Society has started an open tender for the acquisition of information and advertising services for the RO-NET project, which is meant to roll out broadband infrastructure in 783 poor locations in Romania.
The advertising contract has an estimated value of RON 3.1 million (more than EUR 700,000), according to Hotnews.ro.
The contract includes the publication of 14 press announcements regarding the launch and completion of the project and the organization of 14 press conferences to mark these events in Bucharest, Timisoara, Iasi, Cluj, Brasov, Craiova and Vaslui.
It also includes the placement of 783 temporary billboards and 783 permanent billboards in the areas targeted by the project, which are accessible to the public.
RO-NET will be rolled out at a cost of EUR 85.6 million, with the final goal to connect to the internet 783 “white areas,” located in poor regions of Romania.
The project is financed with EU funds and will be implemented by Telekom Communications and Telekom Mobile, with the support of Huawei Technologies.
The subcontractors are Nextgen Communications, Avitech Co and Business Service Consult International, according to Hotnews.ro.
“This project aims to develop rural regions and to improve quality of living, both locally, and nationally. That is why the ministry gave the RO-NET project priority and it will be implemented with the European funds of EUR 84 million. Romania is today closer to the targets set by the European Union through the Digital Agenda, a vital part of the Europe 2020 strategy”, according Razvan Cotovelea, minister for the Information Society, at the time when the European Commission approved a EUR 57.1 million investment into RO-NET.