In preparation for the launch of the Windows 8 operating system and the Surface tablet, Microsoft has changed its logo for the first time in 25 years.
The symbol’s squares of color are intended to express the company’s diverse portfolio of products, according to Microsoft.
“It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning,” announced Microsoft on its blog.