Metro’s La Doi Pasi franchise reaches 200 stores

Newsroom 05/06/2012 | 10:10

About 200 local grocery stores have taken up the La Doi Pasi (Two Steps Away) franchise since Metro Cash&Carry launched it this March. The franchise targets small independent retailers who alongside horeca units represent Metro Cash & Carry’s main customers.

Retailers receive training and consultancy services from the company and are able to maintain their financial and operational independence while being part of a national network of stores at the same time.

“It is a predictable evolution given the success reported by the pilot stores and the large number of franchise requests we received (…). We are very confident in the program’s success precisely because in was conceived to bring real support to small independent retailers (…),” said Marc Carena, client management director at Metro Cash & Carry Romania.